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The Selected is a lifestyle multi-brand store that brings together the essence of what makes Siam Center special: from art to fashion, lifestyle, music, technology and the Absolute Siam concept. The store features a carefully curated selection of international brands, as well as Thai brands which have a global reputation but have never before been available locally.


Showcasing over 100 brands, all of which are at the pinnacle of creativity, innovation and inspiration, the store is a perfect fit for the lifestyle of urban art lovers who appreciate unique products.

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10% discount

Terms & Conditions : 

  • ONESIAM : Get your Tourist Privilege by present your valid passport at any information counter in Siam Paragon, Siam Center, and Siam Discovery.
  • ICONSIAM : Present your valid passport at ICONSIAM Tourist Lounge, located on 3rd Floor, Zone Lobby A, Charoennakorn Rd. Side to receive discount on regularly priced merchandise at the participating shops and restaurants.
  • Show Tourist Card and get instant discount or privileges.
  • Valid from 1 January - 31 December 2019
  • Discount cannot be used in conjunction with other promotion.
  • Brand holds the right to change terms & conditions without prior notice 


    Valid at :
  • The Selected, 1st Floor, Siam Center
  • The Selected, ICONSIAM